Trendwolves @kidsenjongeren 2015

What kind of ads do youngsters aprove of? How do Gen Y parents organise their lives? And what’s to expect for the forthcoming five to ten years? 

��Lina debated in an expert panel about youngsters and their taste for ads and marketing, together with Paul Jansen of Footlocker Europe, Jan Wichers of Clear Channel and Aljan de Boer of TrendsActive. Lina discussed the role of influencers, the merging of offline and online (check out our phygital lab), and brand perception. "Today youngsters don't really care about media channels anymore, they just want relevant content", Lina says.  

Amélie and Filip led a round table about framilies, as in friends and families. It's a new state-of-mind, a new tool even, amongst Gen Y parents who are facing many challenges these days. What are the opportunities of this concept for marketeers? “Gen Y parents find it hard to relate to the classic image of a family in marketing", Filip explains. "For example they don’t want to be addressed as a mom or a dad, like passed generations did." Why? Gen Y doesn't let interests and hobbies die out when becoming a parent. Being a mom or dad just adds an extra role into their already broad identity of being a youngster/ a friend/ a traveller/ a style addict/ an entrepreneur/ … ", Amélie adds. "Framily can make it easier to juggle these roles. Knowing and understanding  these young parents is the key to success in the next years.”

And Tom sent everyone home with their heads spinning, after a keynote about the movements and paradoxes of the forthcoming five to ten years. "Nothing is certain", he concluded. "But there’s unquestionably plenty of brightness, opportunity and chance."

There's a report (in Dutch) on the website of @kidsenjongeren, following this link

Would you like to know what we can do for you or your company? Have a look at our blog or mail us. We're wolves, but we don't bite.