Framily: How (not) to address young moms

Insights

What is an ordinary next door family today? The new generation of parents are far more diverse and complex than mom + dad + 2 perfect kids. So why do a lot of ads still portray them as such? This is how (not) to address young mothers: 

Youth Trend: Underwebtribes

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May 4th is official Star Wars Day, a day to celebrate fandom in all its facets. And there are zillions of different Star Wars groups, clans, armies, legions and clubs spread around the globe, the majority of them founded in recent years by likeminded youngsters. These niche groups are part of a new kind of subcultural tribes, which we dubbed Underwebtribes

Housing trend: Flexible living

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Flexibility is the new black. Think of housing contracts which allow you to move in and out in the blink of an eye, furniture which helps you to transform a room and its function completely, and tiny houses which you transport from the city to the countryside, and back. 

Browsing the Margins of Youth Culture

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The new Youth Trend Report #Browsing The Margin is about the true motivations of today's young generations. It is illustrated with examples from all around the world. It offers both inspiration and hands-on advice for managers, product and service designers, marketeers and human resources with an eye on the future.

Youth Trend: Intox/Detox

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Youngsters happily surrender to the most extreme experiences. After the binging though, they detox. The intox/detox trend is about the self-regulating pendulum between extreme decadence and extreme discipline

What’s your privacy profile?

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How does Gen Z work?

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t/f/o/d part I: Will open data save the world?

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Each and every one of us is a number somewhere. And we're all constantly leaving data behind everywhere. What if datasets were to open and available to everyone? Would open data enhance our lives? It is the central question of our first talk. 

THE FUTURE OF… Family

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With the 'Future of… Sessions' Trendwolves wants to inspire selected groups of professionals by illustrating today’s consumer trends, showing what will become the market trends in the near future. To kick off this series we wondered: what will be the future trends within family marketing?

WHY YOUTH AND YOUNG FAMILY CULTURE?

Insights

"How we love, what health means to us, how we trust, what we laugh about and how we learn. That is the stuff what culture is made of. Not by technology, big data, or the next disruptive product. Culture is made by us. Ideas are conceived by people, and actualized by people."