We’re looking for a fresh pack of youth culture addicted, bright and motivated wolves. Driven by innovation, passionate about change and the future. With a dose o…Read more +
Opinion: The complexity of Mother’s and Father’s Day
Schools are banning mother’s and father’s day because families are becoming so complex that schools find it difficult not to insult one parent or another. Banning isn’t the answer, Trendwolves’ family expert Amélie claims. Why not embrace diversity?
Framily: How (not) to address young moms
What is an ordinary next door family today? The new generation of parents are far more diverse and complex than mom + dad + 2 perfect kids. So why do a lot of ads still portray them as such? This is how (not) to address young mothers:
Hacking the Future of Europe
A bunker + 24 EU youngsters + 24 hours + Trendwolves + coffee = A manifesto, a web platform and loads of enthousiasm about the future of Europe. This was the hackathon we organised for The European Youth Conference in Malta:
Youth Trend: Underwebtribes
May 4th is official Star Wars Day, a day to celebrate fandom in all its facets. And there are zillions of different Star Wars groups, clans, armies, legions and clubs spread around the globe, the majority of them founded in recent years by likeminded youngsters. These niche groups are part of a new kind of subcultural tribes, which we dubbed Underwebtribes
t/f/o/d part IV: Data & Entrepreneurship
Is an entrepreneur without data skills an ex-entrepreneur? We discussed Data & Entrepreneurship on the/futures/of/data part IV (27/04).
This was The Futures of…HR
Gen Z and their lifestyles, tastes and preferences are making HR professionals nervous. Feeling it too? This was The Futures of...HR on april 25th in Ghent:
Berlin Trend Tour for Fintechs
What are the likes and tastes of Millennial consumers? As a warming-up for the 2017 Startup Safary Berlin, Trendwolves guided a Belgian fintech crowd around town in search for young consumers' lifestyles.
t/f/o/d part III: Data & Media
Fake news, data advertising and the fight of the incumbents. This was the/futures/of/data part III:
Women’s Day: Young forces of emancipation
Not a chance you have missed this year's international women's day! The force of emancipation is strong, and getting stronger. This article is about the role of social media as tools of empowerment for the younger generations.