COMMUNITY BUILDING. Urban Crafts for PALM

PALM stands for craftsmanship. And this is exactly what was reviving among young people when PALM approached us. During the past 4 years, Trendwolves built an influencer network involving a potpourri of young makers, from designers and artists to other creatives. The platform helps the young & talented to get their name out. In turn, youngsters give the artisanal brewery brand street credibility. We make portraits of each crafter where we focus on their passion for their craft. In co-creation we have developed activations, merchandising gadgets, interactive football tables, a giant wooden PALM horse, remote controlled PALM-crates, a mobile tap-wagon, and much more. We have brought them in contact with businesses, we built a pop-up workshop/bar/party place, organised lectures on entrepreneurship, social media, ... Thus far, around 150 crafters have been featured, annually granting one lucky youngster with the Urban Crafts Award.

Our answer:
- youth research
- marketing strategy design
- content marketing towards youngsters
- community building and management
- online TV
- brand activations
- co-creation 
- pop-up bar
- workshops for youth organisations