How does Gen Z work?

Gen Z is starting to wonder for which companies they would like to work, what their ideal office would look like, and how much they would ideally earn. Find out during the keynote of Amélie @ HR Jam

HR Jam, organised by, features 7 talks on current HR challenges. Want to join the HR Jam on february 21st in Ghent for free? We've got three tickets. Email us

In the HR Jam keynote, Amélie will connect our Gen Z research with insights from our new youth trend report #Browsing the Margin and her knowledge of Framilies

As a warming up, these are 4 of 8 trends we formulated for Accent Jobs about Gen Z's attitudes towards work.  


Half of Gen Z respondents has plans to run a business of his or her own, or work as a freelancer someday, compared to 38% of Gen Y and only 20% of Gen X.  And if you ask them about their greatest asset on the labor market, 44% of Gen Z answers ‘Ambition’ while that asset only matters for 19% of Gen X.

pic: Betahaus Berlin

The ambitious, entrepreneurial Gen Z minds learn that the traditional career choices gen X and Y may have made doesn’t guarantee anything. Seeing their older colleagues struggle today, pushes them to take challenges differently. Gen Z learned from their Gen X parents that they will need to work hard to achieve their goals. That's a more realistic life lesson than what Gen Y got from their Babyboom parents. Gen Y mainly heard that they could become whatever they wanted and that happiness was up for grabs.


Over 90% of Gen Y and Z value face to face contact in the recruiting process.

pic: BNP Paribas Fortis flagship

Another name for Gen Z is Digital Intuitives. They have never known a world without internet or digital communication. No wonder you would expect them to have a fully digital mindset. But that is only partially true. Physical, human contact is and will remain valuable. That's why we strongly believe in the phygital approach.


For Gen Y, fun and a good vibe amongst colleagues (30%) is almost equally important as their salary (36%). For Gen X, money is far more important (67%) than fun (34%) to keep them happy in the workplace.

pic: Google Zurich

Gen Z will climb up the office ladder in a more relaxed and fun way than previous generations did. An environment with enough space for fun will improve employees’ creativity, efficiency and team spirit.


66% of Gen Z is happy to go abroad for a job versus 44% of Gen Y and 34 of Gen X.

While Gen Y has been raised with the idea of a global economy, Gen Z grew up with a global mindset. Their world is a mix of cultures from the cradle on, that’s why they aren’t scared to take on opportunities and even re-locate for that matter. International schooling programs, the accessibility of international companies via social media and the rising international popularity of Belgians in music, film, fashion and art are reinforcing that trend. The same goes for digital nomads, a new generation of freelancers that is able to work from anywhere on the globe as long as they have a smartphone or laptop and access to the cloud.

Want to join the HR Jam on february 21st in Ghent for free? We've got three tickets: email us!