Lecture: Generational shifts: The rise of Gen Z


Shaped by changing environmental factors there is currently a very interesting generational shift from Gen Y to Gen Z.

While people have been fawning over Gen Y, a younger, more determined generation continued to grow, absorb, and adapt. Gen Z is more independent, pragmatic and diverse than any other demographic that has walked the earth and they’re possibly the most influential generation ever.

‘The Rise of Gen Z’ uncovers the mystery of Gen Z and shows its values, attitudes and characteristics.

A trend presentation that is suitable for a broad audience who want to uncover the true motivations of today’s young generations.

Duration: 45-60 min