Lecture: Millennial food & drink trends
Millennials have an unprecedented interest in food culture. They take ‘You are what you eat’ to an entirely new level and consider food as a part of their identity.
The ‘Millennial food & drink trends’ lecture explores how changing expectations influence the food & drink market.
How can you feed millennials’ growing interest in health and wellness? Which products and services tie in with their fast-paced lives? How can you offer personalised food experiences? How will technology influence food? How do you combine health with hedonism?
Millennials are the tastemakers in food and their preferences will answer many questions and give you a glimpse in the near future.
A trend presentation that is suitable for food industry professionals who want a better understanding of millennial consumers.
Duration: 60 min