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BRAND BUILDING. THIS IS ANTWERP


How can we add Antwerp to the must-visit list of young, international city trippers as a vibrant, creative and hidden hotspot?

We developed a strategic youth tourism marketing plan and built a database in co-creation with locals. This database shows all the hidden secrets of Antwerp, such as the best places to visit, eat, meet, gather and party. 

Alll tips are shared via the THIS IS ANTWERP app, a biannually-edited print magazine, a monthly agenda, a website and several social media channels, led by Antwerp Tourism & Convention. THIS IS ANTWERP started in 2011 and still keeps young citytrippers and locals updated about what is hot and happening.

Our answer:
- strategic youth tourism marketing plan
- online database of hotspots
- application
- print magazine
- website
- digital agenda