#LOLOLOGY. On laughter and expressing joy and positivity

Yes, of course you know #lolology. We've been talking about it for ages (let's say two years). Still, the trend keeps it relevant edge. Younger generations use the power of online pranks, memes, gifs and weird jokes to endure their sometimes absurd environment.

That's why we decided to transform our #lolology trend, which has been hidden in our analogue bible the European Youth Trend Report until now, into a digital universe of our own. And of course we like some wild experiments every now and then. 

Why an experiment? Because trends are emerging changes in society, they aren't visible as such yet. So for us it isn't easy to communicate them. That's why we continuously strive for new media to transmit our insights in an agreeable and at the same time experiential way, in which the form supports the message.

Inspired by - needless to say - the younger generations (you know, the ones ‘talking’ in gifs and emoticons, expressing themselves in self-deleting video’s) - we hooked up with Undefined to dedicate a whole new website to #Lolology. We hope you enjoy this free chapter, and maybe it inspires you to change your own communication strategy, or even your lifestyle ;-)

BewarenBewaren