Youth Trend: Underwebtribes
May 4th is official Star Wars Day, a day to celebrate fandom in all its facets. And there are zillions of different Star Wars groups, clans, armies, legions and clubs spread around the globe, the majority of them founded in recent years by likeminded youngsters. These niche groups are part of a new kind of subcultural tribes, which we dubbed Underwebtribes
Be it you're into languages, costumes, war strategy, space science, music, storytelling, history, futurism, ethics, geographic, ancestry, there's a Star Wars group for ya.
Powered by the internet, Star Wars fans gather around kindred spirits from all over the world to share their passions, opinions and missions.
They are frequently in touch with one another in the online world, but also create moments in the real world to celebrate their togetherness. Each group has its own lingo, rituals, ethics and organisational structures. They're tribal safe havens in an ever-changing world, and more often than not they remain safely under the radar and try to stay underground.
These fan groups are a fraction of the current number of Underwebtribes. Youngsters gather in closed Facebook groups, on hidden fora and on shared accounts. For every fetisj, longing, field of interest and way of life, there's a group of like-minded souls somewhere. In our youth trend report Browsing The Margin, we elaborate on the subject. Take a sneak peak into the content of the report, or buy it directly in our shop.