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Trend Research

An update of the latest developments in your field of interest

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Youth Marketing

(Re-)Connecting brands & organisations with youngsters & young families

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Innovation Consulting

keynotes, workshops & brainstorms. Input for strategy, products and services

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Who’s your crafter of the year?

Thirty-two new crafters and as many crafts, that’s Urban Crafts for you. Who will snatch the Urban Crafts Award 2015 (a.k.a. the holy grail of craftmanship)? Have a look at the contestants, pick your favorite, and party with us at the award show in december. 

Framilies: We're parents. So what?

Not all Gen Y parents are struggling with parenthood as some blogs, articles and research suggest. And they can't relate to picture perfect parenting either. Self-reflection is the new bliss.

Trendwolves @kidsenjongeren 2015

Last week, at the Trends in Kids-, Jongeren- en Familie Marketing 2015 in Amsterdam, our colleagues Tom, Lina, Amélie and Filip talked about ads for youngsters, trends in youth culture and our brand new framilies concept. 

Launch of the Hello Jazz Trend Report

What is it about jazz these days? STUFF. is all over the place, Nordmann was runner up in Humo's Rock Rally, and TaxiWars attracted the eye of the mass media. Last week, we launched our latest report: Jazz is our mother tongue, we don't know what's going to happen next. 

What are framilies?

Framily, as in friends and family, is the key to understand today's young families. According to Amélie and Filip, Trendwolves' Millennial families experts, Gen Y'ers "do" parenting a whole lot differently than Gen X or than the babyboomers.