Quiet Culture: Why Gen Z Is Turning Silence Into Power

Quiet Culture: Why Gen Z Is Turning Silence Into Power

Just like cuteness marketing, quiet culture is a response to overstimulation.
Where cuteness offers comfort through playfulness, quiet offers calm and a sense of personal control.

Gen Z and the power of cuteness marketing

When Apple launched the Bondi Blue iMac in 1998, it was more than just a color choice; it was a paradigm shift. Tech no longer had to be sterile and intimidating. Today, we see that same revolution on a much larger scale, but in reverse: where the iMac humanized technology, cuteness now softens everything.

Dare To in Liège: Confidence on the Tracks

After launching Dare To on the Belgian coast earlier this summer, where the campaign generated 33 press coverage in Knokke, Trendwolves brought the activation of the AXA Confidence Call research to Liège’s Place des Guillemins on August 25–26.

From (youth)CultureTrends to Strategy: Inside Our Deep Dive with DPG Media

How do you translate generational insight into concrete, future-facing media strategy?

That was the challenge we tackled in our recent collaboration with DPG Media. Together, we facilitated a full-afternoon workshop designed to move from understanding youth behavior to building ideas that matter. 

Dare to Call

In an era defined by constant digital connection, there is one simple, everyday action that continues to trigger anxiety in young people: making a phone call. That insight formed the foundation of Dare to Call, the first activation in Trendwolves’ broader Dare To confidence platform, supported by AXA.

Twiinz.world edition 2025:

At the intersection of creativity, craftsmanship, and career inspiration, you’ll find Twiinz.world — a dynamic initiative by Fedustria that opens the doors of the wood, textile, and furniture industries to curious minds aged 10 to 14.

Generations, Technology, and Youth Culture

Insights

Understanding the Real Divides

Youth culture is evolving faster than ever. What once took years to become mainstream can now go viral within months. Subcultures, music genres, and styles are shifting at an unprecedented pace. For brands, companies, and governments, this is both a challenge and an opportunity. How do you stay relevant in a world where change is the only constant?

Workshops: The NextGen Labs

WORKSHOPS AND LECTURES

Inspiring, spontaneous and unfiltered.

The NextGen workshop is designed to give audiences a chance to engage with generation ZAlpha in a more personal and meaningful way; to ask questions and hear the unique thoughts and ideas of our team of experts on the Generation ZAlpha and more.

WATF?!?!

At Trendwolves, we are honored to have played a role in shaping WATF (Woodcrafts and Textile Futures) into what it is today—a platform that connects generations, celebrates creativity, and highlights the incredible opportunities within Belgium’s wood, textile, and furniture industries. 

Inspiring the Next Generation: Twiinz.World

Empowering the next generation is at the heart of Trendwolves' mission. We believe creativity and technology are key to shaping the future, and that’s why we developed Twiinz.world. This virtual 3D-STEM platform reflects our commitment to reaching young talent in their preferred digital spaces.