What is an ordinary next door family today? The new generation of parents are far more diverse and complex than mom + dad + 2 perfect kids. So why do a lot of ads…Read more +
Tailored Trend Reports: The Bossuyt case
How to entice customers and future customers? Bossuyt Shop Interiors opted for two tailored trend reports, made by Trendwolves.
Opinion: The complexity of Mother’s Day
Schools are banning mother’s and father’s day because families are becoming so complex that schools find it difficult not to insult one parent or another. Banning isn’t the answer, Trendwolves’ family expert Amélie claims. Why not embrace diversity?
Framily: How (not) to address young moms
What is an ordinary next door family today? The new generation of parents are far more diverse and complex than mom + dad + 2 perfect kids. So why do a lot of ads still portray them as such? This is how (not) to address young mothers:
Fintech Trend: Artificial Intelligence for Millennials
Artificial intelligence (AI) will become the primary way banks interact with their customers within the next three years, according to a recent report. It could be a game changer for the industry, if banks don't forget what matters most to Millennials.
Hacking the Future of Europe
A bunker + 24 EU youngsters + 24 hours + Trendwolves + coffee = A manifesto, a web platform and loads of enthousiasm about the future of Europe. This was the hackathon we organised for The European Youth Conference in Malta:
The Futures of Data Conference XL edition
After 4 editions of The Futures Of Data in our office, it's time to take it to the next level. The Futures Of Data Conference on May 23rd in Ghent offers you a trip into the future. A dense line-up of inspiring speakers that will raise questions and provide answers. What's on the table for the next 10-20 digital years?
Youth Trend: Underwebtribes
May 4th is official Star Wars Day, a day to celebrate fandom in all its facets. And there are zillions of different Star Wars groups, clans, armies, legions and clubs spread around the globe, the majority of them founded in recent years by likeminded youngsters. These niche groups are part of a new kind of subcultural tribes, which we dubbed Underwebtribes
Finance Trend: To Venmo or Not To Venmo
Millennials love Venmo, because it has turned financial transactions into social media. Other generations wonder: why on earth would anyone care what their friends are paying each other? And what's next?
t/f/o/d part IV: Data & Entrepreneurship
Is an entrepreneur without data skills an ex-entrepreneur? We discussed Data & Entrepreneurship on the/futures/of/data part IV (27/04).