The non-profit association Intersoc has been organising "healthy mountain air holidays" for members of the Christian Mutuality (CM) since 1949. Initially only for…Read more +
European Fintech Platform B-Hive requested a framework for its employer branding targetting different generations.
The non-profit association Intersoc has been organising "healthy mountain air holidays" for members of the Christian Mutuality (CM) since 1949. Initially only for children, millions of Flemish and Walloon families followed suit. However, the association felt as if they started to lose touch with the current generation of parents.
Case: ACC Belgium
ACC Belgium, the association of Belgian companies in the communications sector, wanted to gain a better understanding of how Millennials view their jobs.
We’re looking for a fresh pack of youth culture addicted, bright and motivated wolves. Driven by innovation, passionate about change and the future. With a dose of commercial flair and a bunch of organisational skills, no less.
Underwebtribes: Urban Foragers & Freegans
As mental and physical health is put high on a pedestal, aspects related to health and sustainability are considered increasingly important consumption criteria. And so, new, alternative lifestyles and philosophies emerge.
Some common-interest communities have become so big that they're a niche culture in itself. The cosplayers scene has been around ever since the 1960's and is still growing worldwide. This weekend they gather at FACTS, the biggest comics, sci-fi and anime festival in the Benelux.
This is how we’ll work: Phygital Nomads Report
The way we work is changing rapidly. On October 13th, we launched the Phygital Nomads trend report we've written for Workero, on emerging shifts in work-life culture and the impact on the workspace.
Underwebtribes: World of Cyborgs
Computers have come a long way since the huge mainframes of the 1950s that easily filled up an entire room. Now, well over 60 years later, we’ve moved to an era of wearables and technological implants.
Underwebtribes: on Artivism & Hacktivists
Whether they want to create visibility, fight social injustice, recruit members, exert pressure or hack the websites of other communities that diametrically oppose their values, these Underwebtribes unite to ‘combat’.
Future strategy approach
We recently helped an international fashion and accessory retailer to better understand retail expectations and communication preferences of younger consumers. The company faced a downward trend in sales and a fading brand image amongst their Gen Z target group. In response, they took us on board after we pitched a future strategy approach.