How to talk with youngsters? The curated profile case.

Gen Z uses social media in a personal and creative way. They carefully curate which content they share on which social platform, and they for sure don’t want to s…

Millennials in a Fintech World

Insights

Why is open banking Millennial to the core? What's the Venmo line? And how come Europeans students don't know what Fintech means? These columns, a collab between Trendwolves and fintech community B-hive, are about innovation, finances and the younger generations.

Tech Open Air: where #tech is #culture.

Cases

Whether Berlin is the European Silicon Valley, is an ongoing discussion. That the start-up scene is very vibrant, is a sure thing. Proof is Tech Open Air, an interdisciplinary technology festival initiated by the local start-up scene. Enough of a reason for us to go to Berlin, during the season it is at its best.

How to talk with youngsters? The curated profile case.

Insights

Gen Z uses social media in a personal and creative way. They carefully curate which content they share on which social platform, and they for sure don’t want to share it with everyone.

Framilymoon

Cases

You, your brand new spouse and a dash of framily (as in friends that become family): here’s the new thing in wedding land.

Generational thinking

Insights

How Millennials and Gen Z differ from each other and from older generations such as the Babyboomers or Gen X have been hot topics amidst marketeers for quite some time. Today, the subject frequently makes it to the viral list, thanks to social media. From blogpost or newspaper article to video interview or lecture on the subject, generational thinking seems contentious enough to spark conversation between Believers and Non-Believers. Which side are you on?

Coolhunting in Berlin

Cases

Trendwolves went coolhunting in Berlin with 120 students from Vlerick Business School. Groups of students roamed the streets of the forever vibrant city, in search of all things new and exciting. They instagrammed their journey, thus sharing their insights with each other.

Event: design students save the city

News

In August, 200 design students from over 40 different countries gather in Ghent for the intensive, two week design workshop MEDS (Meeting of Design Students). Trendwolves will host one project and be part of the program.

Work/Life: Egg Freezing Cocktail parties for Millennials

NewsInsights

More than a dozen of tech companies offer to pay for the egg freezing procedure of their female staff. Is this the kind of benefits companies have to offer to entice and hold onto Millennial employees?

6 Rules of Cool

Insights

Coolness is first and foremost an attitude. But it’s also a seal of approval, a hallmark of ‘good taste’ and a savvy way to elevate your status. It's even wired in our brain.

Music Festivals & The Search for God

NewsInsights

Festivals have perfected the art of creating psychedelic, vibrant and otherworldly ambiances. For many young adults, it is the quintessential place where they can let their mind roam freely and meander off into the magic and marvellous, in search of something higher. Yes, festivals are about spirituality.