- YOUTH TREND AGENCY - Trend Research. Marketing. Communication.
In 11 years, we will be living in the year 2030. Tom Palmaerts investigates which social phenomena will be important then.
Generation Alpha is coming
Today's and tomorrow's kids swipe before they draw. Say hi to Generation Alpha. They're the first ones born and raised with an iPad in their hands. In 'Generation Alpha in beta,' Maarten Leyts describes the generation kids born after 2010, the fast-changing context in which they grew up and the sensitive marketing and advertising landscape towards toddlers and children.
Westtoer has several projects to encourage the entrepreneurs at the Belgian coast. They stimulate and coach them in the process of innovation. 35 entrepreneurs are ready to innovate with a concrete plan.
Case: STUDY 360
In the flagship store of Telenet, we welcomed 100+ students in the main shopping street of Antwerp during the exam period.
Agoria is the Belgian federation for the technology industry. Their research on the job market of tomorrow shows the challenges of tomorrow. Their project ‘Be The Change 2030’ wanted to provide practical tools for all businesses to act on today. They also wanted to raise awareness of the changes by young talents.
Conway wants to implement trends and use the opportunities of our fast-changing world. We research the trends in their industry, analyzing the challenges and growing an innovative mindset.
Case: WAT WAT
Trendwolves created the (Dutch) marketing campaign behind WAT WAT. It’s the new youth information platform from the Flemish government, formerly known as De Jongerengids. From youngsters' first kiss till their first job, WAT WAT has the answers for them.
Case: ACC Belgium
ACC Belgium, the association of Belgian companies in the communications sector, wanted to gain a better understanding of how Millennials view their jobs.
Future strategy approach
We recently helped an international fashion and accessory retailer to better understand retail expectations and communication preferences of younger consumers. The company faced a downward trend in sales and a fading brand image amongst their Gen Z target group. In response, they took us on board after we pitched a future strategy approach.