- YOUTH TREND AGENCY - Trend Research. Marketing. Communication.
Future strategy approach
We recently helped an international fashion and accessory retailer to better understand retail expectations and communication preferences of younger consumers. The company faced a downward trend in sales and a fading brand image amongst their Gen Z target group. In response, they took us on board after we pitched a future strategy approach.
Wellbeing Communities: How going to the gym turned into spiritual gatherings
Belonging is an important human need, even more in times that the outer world is very overwhelming. More and more sectors are accommodating to this basic human need. Wellbeing and health is one of them.
Underwebtribes: a new kind of subcultural tribes
Eluding geographical limitations, youngsters connect with kindred spirits to share their passions, opinions and missions. Powered by the Internet, they are tied to multiple close-knit and less close-knit groups that all differ in customs and culture. In an ever-changing and overwhelming world, they seek tribal safe havens for support, inspiration and advice.
Gen Z & Work
In a couple of weeks, a big load of freshly graduated Gen Z will be available on the job market. Finally, one might think, as our economy is growing and vacancies are just waiting to be filled. How to seduce youngsters into applying for your company?