- YOUTH TREND AGENCY - Trend Research. Marketing. Communication.
The non-profit association Intersoc has been organising "healthy mountain air holidays" for members of the Christian Mutuality (CM) since 1949. Initially only for children, millions of Flemish and Walloon families followed suit. However, the association felt as if they started to lose touch with the current generation of parents.
Case: ACC Belgium
ACC Belgium, the association of Belgian companies in the communications sector, wanted to gain a better understanding of how Millennials view their jobs.
This is how we'll work: Phygital Nomads Report
The way we work is changing rapidly. On October 13th, we launched the Phygital Nomads trend report we've written for Workero, on emerging shifts in work-life culture and the impact on the workspace.
Underwebtribes: Urban Foragers & Freegans
As mental and physical health is put high on a pedestal, aspects related to health and sustainability are considered increasingly important consumption criteria. And so, new, alternative lifestyles and philosophies emerge.
Future strategy approach
We recently helped an international fashion and accessory retailer to better understand retail expectations and communication preferences of younger consumers. The company faced a downward trend in sales and a fading brand image amongst their Gen Z target group. In response, they took us on board after we pitched a future strategy approach.