Lecture: Millennial retail trends
The retail sector is facing many challenges. Distinguishing yourself from competitors has become more important than ever before.
Millennial consumers crave for experiences and expect the re-invention of retail.
This trend lecture about millennials and retail uses inspiring examples to show how retailers can optimise the shopping journey by taking two speeds of shopping into account.
On the first hand millennials want an increased level of convenience and service. This is possible by offering curation or a phygital experience, where retailers build a bridge between the online and offline world. On the other, millennials - when they have sufficient time - also want to be surprised and have an experience that tickles all senses.
A trend presentation that is suitable for retail professionals who want a better understanding of millennial consumers.
Duration: 45-60 min