Lecture: Another future of marketing

How can you be a rebel with a cause? How can you kill the status quo? What kind of marketing speaks to Millennials?

How can businesses create better understanding of people’s wishes and expectations with regards to brands? How can they align their marketing strategies and practices with these shifting expectations and sensitivities?

The future of marketing is the result of a hefty crusade, where we interviewed 311 influencers and ended up with a remarkably human story. A humanistic approach is essential to bridge the gap between youngsters and organizations, whether it involves marketing strategy or innovation.

A trend presentation for marketing & communication professionals that like to be challenged.

Duration: 35-60 min