StuDay(s) Starter Pack

STAN (Student & Antwerp) helps students to navigate throughout their student life and wanted to make the new students feel welcome with a StuDays Starter Pack. A welcome gift, coordinated by Trendwolves.


Challenge: Normally, the academic year in Antwerp starts with a big event called StuDay. Due to the coronavirus, this wasn’t possible in 2020. Nonetheless, STAN went all out to give the students a warm welcome (back). StuDays offered them countless free activities to explore student life in Antwerp. 

More than 15 000 new youngsters started their professional career as a student in Antwerp this September. (For many, a turning point in their lives, but for the students in 2020, extra special). STAN and the universities and university colleges wanted to support first-year students to quickly feel at home in their student city with a free StuDays Starter Pack. This pack needed to be as ecological as possible, have awesome goodies inside, and, of course, needed to look stunning. 

Approach: For the overall bag, we chose a tote bag, with a significant visual of StuDays. The tote bag contains free passes and goodies such as a Nalu and Alpro Chocolat Hazelnut drink, a one day ticket for Antwerpen Velo, access for Streamz, and a discount for The Park from Telenet. From STAN, they got a Student Guide Antwerp with inclosed seven student walks to discover the city, a graphic street plan/poster, and a nice pencil bag. (Picture: @OrinDhauwer)

We also wanted the StuDay Starter Pack to reflect the experience of the annual event. Therefore we put a branded wrist band on the handle of the tote bag. STAN also had a social media campaign to give 80 students a unique experience in Trix, called the StuDays Household Session. Nag Toekomst, High Hi, and The Calicos gave them a night to remember. (Picture: @fotojokko)

That brings us to the last item; the tote bag also contains a branded beer coaster with a QR code on top to link the students to the aftermovie. There they can win tickets for some other incredible concerts in Trix. 

Check the aftermovie here.  

Interested in our work? For all marketing-, strategy, or communication-related project, contact Maarten Leyts.