WORKSHOP. Focus Group Interview & Brand Activation for Palladium
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Together with Walkie Talkie, we did two focus group interviews slash workshops for Palladium. And boy, did we make us some boots!
by Lina, pictures by Walkie Talkie
Palladium asked us to lead a qualitative talk about the passions of this young generation. What do they pack for travel? Which festivals do they go to? What do they wear for a night out? A second part of the talk was devoted to the palladium brand itself.
We connected the talk to a workshop where the participants could go loose on a pair of Palladium boots. In Liège, Spray Can Arts, which is a collective of artists that promotes street culture in the city, led the workshop.
And in Ghent we found refuge @Kapow, which is described as an organic playground, a safe haven for ideas and collaboration.
"We worked with Trendwolves to discover the characteristics of our target group" Taco Vis, marketing coordinator Benelux @Palladium Boots says. "They paved the way for us to go forward, by helping us focus our direction. Working with them was mutually beneficial."
Can we do something mutually benificial for you? We're just one click away.
What did they think about Palladium's #cityexplorers campaign? This is chapter 4: Budapest
