Devan wanted insights into a big target group, Muslimah youngsters.
Challenge: Devan wanted to gain more insight into a specific target group, in this case, Muslimah youngsters.
Approach: During one year, we gave three updates about the target group with each update handling another subject. The first one showcased an overview of inspiring women (which are many). The second update featured the aspect of fashion in the lives of Muslimahs. Lastly, we researched the meaning of beauty for Muslimahs in its different aspects.