Why youngsters?

 “We focus on youngsters, because they have a very intuitive, a very quick and easy way to respond to change. Youngsters are the driving force of innovation."

Adults shape the future based on their knowledge of the current world and the experiences they have had in the past. Youngsters don’t have these experiences yet, so they don’t play by the same rules. We focus on influential youngsters, because they are the ones other kids look up to, the ones that speak up for others, the ones that carry weight amongst theirs peers. These avant-garde entrepreneurs, rebellious do-ers and provocative thinkers are the driving force of innovation.