Workshop: Trend-driven Branding

Trend-driven Branding is a workshop where we  - together with your team - understand which consumer trends are impacting your organisation and transform those insights into the building blocks for a renewed identity and future-proof communication strategy. 

This workshop will focus on:

  • awareness of latest trends and innovations relevant in your field
  • discussing how these trends will a affect your business
  • describing your current and desired brand perception
  • brand identity, core values and mission 
  • recommendation: trend-driven brand strategy

Often followed by:

  • consulting new logo, website, tone of voice 

This workshop is suitable for business leaders, marketing, communication and business development professionals who want to drive innovation in their organisation. 

Our workshops combine inspirational trend lectures, facilitated group talks and creative methodologies. A Trend Watching workshop is typically a one day workshop.