Workshop: Trend Matching
Trend matching is a way to determine your focus when inspiring future trend-driven concepts. It's often a challenge to decide which trends will impact your organisation. Whether your organisation should act on a trend is an even harder decision to make.
During this interactive session we match the latest (youth) trends and innovations relevant in your field with the context of your organisation. What are consumer trends? How are trends being applied? What challenges and opportunities do they expose? And most important: what trends to follow?
This workshop will focus on:
- awareness of latest trends and innovations relevant in your field
- understanding emerging expectations and consumer aspirations
- discussing how these trends will affect your business
- spotting challenges, opportunities and prioritise on the spot
- selecting those trends that will have the most substantial impact on your organisation
This workshop is suitable for business leaders, marketing, communication and business development professionals who want to drive innovation in their organisation.
Our workshops combine inspirational trend lectures, facilitated group talks and creative methodologies. A Trend Matching workshop is typically a one day workshop.