Case: WAT WAT

Underwebtribes: World of Cyborgs

Insights

Computers have come a long way since the huge mainframes of the 1950s that easily filled up an entire room. Now, well over 60 years later, we’ve moved to an era of wearables and technological implants.

Underwebtribes: on Artivism & Hacktivists

Insights

Whether they want to create visibility, fight social injustice, recruit members, exert pressure or hack the websites of other communities that diametrically oppose their values, these Underwebtribes unite to ‘combat’.

Wellbeing Communities: How going to the gym turned into spiritual gatherings

Insights

Belonging is an important human need, even more in times that the outer world is very overwhelming.  More and more sectors are accommodating to this basic human need. Wellbeing and health is one of them. 

Millennials in a Fintech World

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Underwebtribes: a new kind of subcultural tribes

Insights

Eluding geographical limitations, youngsters connect with kindred spirits to share their passions, opinions and missions. Powered by the Internet, they are tied to multiple close-knit and less close-knit groups that all differ in customs and culture. In an ever-changing and overwhelming world, they seek tribal safe havens for support, inspiration and advice.

How to talk with youngsters? The curated profile case.

Insights

Gen Z uses social media in a personal and creative way. They carefully curate which content they share on which social platform, and they for sure don’t want to share it with everyone. 

Generational thinking

Insights

How Millennials and Gen Z differ from each other and from older generations such as the Babyboomers or Gen X have been hot topics amidst marketeers for quite some time. Today, the subject frequently makes it to the viral list, thanks to social media. From blogpost or newspaper article to video interview or lecture on the subject, generational thinking seems contentious enough to spark conversation between Believers and Non-Believers. Which side are you on?

Work/Life: Egg Freezing Cocktail parties for Millennials

NewsInsights

More than a dozen of tech companies offer to pay for the egg freezing procedure of their female staff. Is this the kind of benefits companies have to offer to entice and hold onto Millennial employees?

6 Rules of Cool

Insights

Coolness is first and foremost an attitude. But it’s also a seal of approval, a hallmark of ‘good taste’ and a savvy way to elevate your status. It's even wired in our brain. 

Music Festivals & The Search for God

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Festivals have perfected the art of creating psychedelic, vibrant and otherworldly ambiances. For many young adults, it is the quintessential place where they can let their mind roam freely and meander off into the magic and marvellous, in search of something higher. Yes, festivals are about spirituality.