Lectures

Our lectures bundle thought-provoking trend insights and their influence on consumers and markets. Inspiring, motivating and visual.

„Trendwolves helps us to get ahead of the trends in our food service business at Barry Callebaut. Through their ingenious approach they guide us to leverage our chocolate expertise and insights from our influencer network combined with what's happening in the world of fashion, design, architecture etc. This allows us to identify and anticipate the new trends of tomorrow to drive our innovation to the next level and inspire our customers.“

P. Meulemeester
VP Global Brands & Marketing Gourmet Business Unit Barry Callebaut

Generation Alpha is coming

Gen Alpha

Today's and tomorrow's kids swipe before they draw. Say hi to Generation Alpha. They're the first ones born and raised with an iPad in their hands. In 'Generation Alpha in beta,' Maarten Leyts describes the generation kids born after 2010, the fast-changing context in which they grew up and the sensitive marketing and advertising landscape towards toddlers and children.

Lecture: The power of Gen Z

Some say they are arrogant and cocky, we know they have skills and intuition all generations can learn from.

Youth Trends

General

What are young people all about? Their attitudes and behaviours change constantly. We’ll give you an update of what is happening now.

Lecture: Micro Tribes

General

Eluding geographical limitations, youngsters connect with kindred spirits to share their passions, opinions and missions.

Lecture: Another future of marketing

Futures

How can you be a rebel with a cause? How can you kill the status quo? What kind of marketing speaks to Millennials?

Lecture: The future of living

Futures

The rise of singles, framilies, megacities and other demographical changes have a big impact on how we will live in the near future.

Lecture: Where to find the future

Futures

How can you or your company become more trend sensitive? By understanding where trends are coming from, how they evolve and what kind of timeframe they have.

Lecture: Millennial well-being trends

Millennials

In our stressful and 24/7 online environment, well-being becomes increasingly important.

Lecture: Millennial travel trends

Millennials

Youngsters have a global mindset. They have friends in different countries and thanks to their smartphone they have the world in the palm of their hands.

Lecture: Millennial hospitality trends

Millennials

How can you convince binge-watching millennials to get off the couch and visit your hospitality concept?

Lecture: Millennial food & drink trends

Millennials

Millennials have an unprecedented interest in food culture. They take ‘You are what you eat’ to an entirely new level and consider food as a part of their identity.

Lecture: Millennial retail trends

Millennials

The retail sector is facing many challenges. Distinguishing yourself from competitors has become more important than ever before.

Lecture: Gen Z at work

Gen Z

A growing amount of companies and industries indicate they’re having a difficult time recruiting young people for their job openings, even though youngsters represent an increasing share of the workforce worldwide.

Lecture: Youth trends impacting HR

How do youngsters live, and what's the role of a job for them? Which values do they consider as important? And how do you match those with your company or company culture?

Lecture: 4 generations at work

Four generations are now active on the office floor. How different are their values and expectations at work? What are the sensitivities? How can you make your employees or co-workers work together?

Lecture: Youth trends impacting education

Gen Z

How to handle a class of Gen Z students? Not, one might think. With this lecture we deep dive into the minds of Gen Z and help you understand them in a school environment. A plea for a more fluid, phygital, creative and solution driven education.

Lecture: The future of family

Framilies

Forget about the classic image of family. Today’s families are already far more diverse and complex than the classic mom/dad and 2.4 children structure. Today’s Millennial parents are redefining family.

Lecture: Millennial parents, social media channels & technology

Framilies

Millennial parents are redefining the classic family. How do these digital natives, connected 24/7, communicate with their children and peers? Which channels do they use? Which technological gadgets do they look forward to and which do they loathe?

Lecture: Millennial parents & travel

Framilies

Millennial parents are redefining the classic family. Does this have an impact on the way they travel? Do renown Millennial characteristics survive parenthood, or are they tossed away with dirty diapers?

Lecture: Millennial parents & food

Framilies

Millennial parents are redefining the classic family. Does this have an impact on the way they shop and consume food with their loved ones? Do renown Millennial characteristics survive parenthood, or are they tossed away with dirty diapers?

Lecture: Millennial parents & marketing

Framilies

Millennial parents are redefining the classic family. Does this have an impact on the way they shop? Do their expectations towards brands change? Do renown Millennial characteristics survive parenthood, or are they tossed away with dirty diapers?

Lecture: Millennial parents & housing

Framilies

Millennial parents are redefining the classic family. Does this have an impact on their search for a place to live?

Lecture: Millennial parents & spirituality

Framilies

Millennial parents are redefining the classic family. For many Millennial parents, religion in any form is no longer a priority or no longer part of everyday life. What are they looking for in faith or spirituality. Which rituals and symbols are gaining popularity?