Youth attitude research for Infrabel during the COVID-19 situation.Read more +
Lecture: Generation Alpha is coming
Today's and tomorrow's kids swipe before they draw. Say hi to Generation Alpha. They're the first ones born and raised with an iPad in their hands. In 'Generation Alpha in beta,' Maarten Leyts describes the generation kids born after 2010, the fast-changing context in which they grew up and the sensitive marketing and advertising landscape towards toddlers and children.
Westtoer has been working on a strategy for innovation to increase the profitability of tourism entrepreneurs on the Belgian coast. This strategy is called PROFIT (PROfessional Framework for Innovation in Tourism).
Conway wants to implement trends and use the opportunities of our fast-changing world. We research the trends in their industry, analyzing the challenges and growing an innovative mindset.
Case: STUDY 360
In the flagship store of Telenet, we welcomed 100+ students in the main shopping street of Antwerp during the exam period.
Agoria is the Belgian federation for the technology industry. Their research on the job market of tomorrow shows the challenges of tomorrow. Their project ‘Be The Change 2030’ wanted to provide practical tools for all businesses to act on today. They also wanted to raise awareness of the changes by young talents.
Case: WAT WAT
Trendwolves created the (Dutch) marketing campaign behind WAT WAT. It’s the new youth information platform from the Flemish government, formerly known as De Jongerengids. From youngsters' first kiss till their first job, WAT WAT has the answers for them.
European Fintech Platform B-Hive requested a framework for its employer branding targetting different generations.
The non-profit association Intersoc has been organising "healthy mountain air holidays" for members of the Christian Mutuality (CM) since 1949. Initially only for children, millions of Flemish and Walloon families followed suit. However, the association felt as if they started to lose touch with the current generation of parents.