Trendwolves created the (Dutch) marketing campaign behind WAT WAT. It’s the new youth information platform from the Flemish government, formerly known as De Jonge…Read more +
Future strategy approach
We recently helped an international fashion and accessory retailer to better understand retail expectations and communication preferences of younger consumers. The company faced a downward trend in sales and a fading brand image amongst their Gen Z target group. In response, they took us on board after we pitched a future strategy approach.
Wellbeing Communities: How going to the gym turned into spiritual gatherings
Belonging is an important human need, even more in times that the outer world is very overwhelming. More and more sectors are accommodating to this basic human need. Wellbeing and health is one of them.
Millennials in a Fintech World
Why is open banking Millennial to the core? What's the Venmo line? And how come Europeans students don't know what Fintech means? These columns, a collab between Trendwolves and fintech community B-hive, are about innovation, finances and the younger generations.
Trend report - Browsing the Margin
How to respond to the waves of digital startups entering your territory? How to serve the ever changing needs of your customers? And how to innovate in an already saturated market? The answers lay hidden within youth culture. With the future unfolding before our eyes, we strongly believe that it is the young who are building it.
Underwebtribes: a new kind of subcultural tribes
Eluding geographical limitations, youngsters connect with kindred spirits to share their passions, opinions and missions. Powered by the Internet, they are tied to multiple close-knit and less close-knit groups that all differ in customs and culture. In an ever-changing and overwhelming world, they seek tribal safe havens for support, inspiration and advice.
Gen Z & Work
In a couple of weeks, a big load of freshly graduated Gen Z will be available on the job market. Finally, one might think, as our economy is growing and vacancies are just waiting to be filled. How to seduce youngsters into applying for your company?
Tech Open Air: where #tech is #culture.
Whether Berlin is the European Silicon Valley, is an ongoing discussion. That the start-up scene is very vibrant, is a sure thing. Proof is Tech Open Air, an interdisciplinary technology festival initiated by the local start-up scene. Enough of a reason for us to go to Berlin, during the season it is at its best.
How to talk with youngsters? The curated profile case.
Gen Z uses social media in a personal and creative way. They carefully curate which content they share on which social platform, and they for sure don’t want to share it with everyone.
You, your brand new spouse and a dash of framily (as in friends that become family): here’s the new thing in wedding land.
How Millennials and Gen Z differ from each other and from older generations such as the Babyboomers or Gen X have been hot topics amidst marketeers for quite some time. Today, the subject frequently makes it to the viral list, thanks to social media. From blogpost or newspaper article to video interview or lecture on the subject, generational thinking seems contentious enough to spark conversation between Believers and Non-Believers. Which side are you on?