Trendwolves created the (Dutch) marketing campaign behind WAT WAT. It’s the new youth information platform from the Flemish government, formerly known as De Jonge…Read more +
Coolhunting in Berlin
Trendwolves went coolhunting in Berlin with 120 students from Vlerick Business School. Groups of students roamed the streets of the forever vibrant city, in search of all things new and exciting. They instagrammed their journey, thus sharing their insights with each other.
Event: design students save the city
In August, 200 design students from over 40 different countries gather in Ghent for the intensive, two week design workshop MEDS (Meeting of Design Students). Trendwolves will host one project and be part of the program.
Work/Life: Egg Freezing Cocktail parties for Millennials
More than a dozen of tech companies offer to pay for the egg freezing procedure of their female staff. Is this the kind of benefits companies have to offer to entice and hold onto Millennial employees?
6 Rules of Cool
Coolness is first and foremost an attitude. But it’s also a seal of approval, a hallmark of ‘good taste’ and a savvy way to elevate your status. It's even wired in our brain.
Music Festivals & The Search for God
Festivals have perfected the art of creating psychedelic, vibrant and otherworldly ambiances. For many young adults, it is the quintessential place where they can let their mind roam freely and meander off into the magic and marvellous, in search of something higher. Yes, festivals are about spirituality.
How to talk with young consumers? The easy answer:
How to get in touch in with your young customers in a credible and valuable way? How to strenghten the bonds with today’s critical and hyperdiversified generations? Sometimes, the answer is simple: invite them to study at your place.
How is data changing our lives?
How is data changing our lives? The Futures of Data Conference by Hello bank! on May 23rd, was a trip into the next 10 to 20 years of data, all things digital and the internet.
Food Trend: Craftific
Post-artisans look at food with a more scientific approach, and see technological tools such as 3D-printing as an extension of their creativity.
Youth Trend: Gender Fluidity
June is here and so are the Men’s Fashion Weeks. Not only men will walk the catwalk, and chances are you won’t even notice. Gender fluidity is a youth trend that is being picked up by fashion and some are wondering: why still the distinction between men’s and women’s fashion weeks ?