Youth attitude research for Infrabel during the COVID-19 situation.Read more +
Underwebtribes: Urban Foragers & Freegans
As mental and physical health is put high on a pedestal, aspects related to health and sustainability are considered increasingly important consumption criteria. And so, new, alternative lifestyles and philosophies emerge.
Some common-interest communities have become so big that they're a niche culture in itself. The cosplayers scene has been around ever since the 1960's and is still growing worldwide. This weekend they gather at FACTS, the biggest comics, sci-fi and anime festival in the Benelux.
This is how we’ll work: Phygital Nomads Report
The way we work is changing rapidly. On October 13th, we launched the Phygital Nomads trend report we've written for Workero, on emerging shifts in work-life culture and the impact on the workspace.
Underwebtribes: World of Cyborgs
Computers have come a long way since the huge mainframes of the 1950s that easily filled up an entire room. Now, well over 60 years later, we’ve moved to an era of wearables and technological implants.
Underwebtribes: on Artivism & Hacktivists
Whether they want to create visibility, fight social injustice, recruit members, exert pressure or hack the websites of other communities that diametrically oppose their values, these Underwebtribes unite to ‘combat’.
Future strategy approach
We recently helped an international fashion and accessory retailer to better understand retail expectations and communication preferences of younger consumers. The company faced a downward trend in sales and a fading brand image amongst their Gen Z target group. In response, they took us on board after we pitched a future strategy approach.
Wellbeing Communities: How going to the gym turned into spiritual gatherings
Belonging is an important human need, even more in times that the outer world is very overwhelming. More and more sectors are accommodating to this basic human need. Wellbeing and health is one of them.
Millennials in a Fintech World
Why is open banking Millennial to the core? What's the Venmo line? And how come Europeans students don't know what Fintech means? These columns, a collab between Trendwolves and fintech community B-hive, are about innovation, finances and the younger generations.
Trend report - Browsing the Margin
How to respond to the waves of digital startups entering your territory? How to serve the ever changing needs of your customers? And how to innovate in an already saturated market? The answers lay hidden within youth culture. With the future unfolding before our eyes, we strongly believe that it is the young who are building it.
Underwebtribes: a new kind of subcultural tribes
Eluding geographical limitations, youngsters connect with kindred spirits to share their passions, opinions and missions. Powered by the Internet, they are tied to multiple close-knit and less close-knit groups that all differ in customs and culture. In an ever-changing and overwhelming world, they seek tribal safe havens for support, inspiration and advice.