Case: B-hive

European Fintech Platform B-Hive requested a framework for its employer branding targetting different generations. 

Case: Intersoc

Cases

The non-profit association Intersoc has been organising "healthy mountain air holidays" for members of the Christian Mutuality (CM) since 1949. Initially only for children, millions of Flemish and Walloon families followed suit. However, the association felt as if they started to lose touch  with the current generation of parents.

Case: ACC Belgium

Cases

ACC Belgium, the association of Belgian companies in the communications sector, wanted to gain a better understanding of how Millennials view their jobs.

Underwebtribes: Urban Foragers & Freegans

As mental and physical health is put high on a pedestal, aspects related to health and sustainability are considered increasingly important consumption criteria. And so, new, alternative lifestyles and philosophies emerge.

Underwebtribes: Cosplay

This is how we’ll work: Phygital Nomads Report

Underwebtribes: World of Cyborgs

Insights

Computers have come a long way since the huge mainframes of the 1950s that easily filled up an entire room. Now, well over 60 years later, we’ve moved to an era of wearables and technological implants.

Underwebtribes: on Artivism & Hacktivists

Insights

Whether they want to create visibility, fight social injustice, recruit members, exert pressure or hack the websites of other communities that diametrically oppose their values, these Underwebtribes unite to ‘combat’.

Future strategy approach

We recently helped an international fashion and accessory retailer to better understand retail expectations and communication preferences of younger consumers. The company faced a downward trend in sales and a fading brand image amongst their Gen Z target group. In response, they took us on board after we pitched a future strategy approach.

Wellbeing Communities: How going to the gym turned into spiritual gatherings

Insights

Belonging is an important human need, even more in times that the outer world is very overwhelming.  More and more sectors are accommodating to this basic human need. Wellbeing and health is one of them.