Youth attitude research for Infrabel during the COVID-19 situation.Read more +
How to talk with young consumers? The easy answer:
How to get in touch in with your young customers in a credible and valuable way? How to strenghten the bonds with today’s critical and hyperdiversified generations? Sometimes, the answer is simple: invite them to study at your place.
How is data changing our lives?
How is data changing our lives? The Futures of Data Conference by Hello bank! on May 23rd, was a trip into the next 10 to 20 years of data, all things digital and the internet.
Food Trend: Craftific
Post-artisans look at food with a more scientific approach, and see technological tools such as 3D-printing as an extension of their creativity.
Youth Trend: Gender Fluidity
June is here and so are the Men’s Fashion Weeks. Not only men will walk the catwalk, and chances are you won’t even notice. Gender fluidity is a youth trend that is being picked up by fashion and some are wondering: why still the distinction between men’s and women’s fashion weeks ?
Tailored Trend Reports: The Bossuyt case
How to entice customers and future customers? Bossuyt Shop Interiors opted for two tailored trend reports, made by Trendwolves.
Opinion: The complexity of Mother’s and Father’s Day
Schools are banning mother’s and father’s day because families are becoming so complex that schools find it difficult not to insult one parent or another. Banning isn’t the answer, Trendwolves’ family expert Amélie claims. Why not embrace diversity?
Framily: How (not) to address young moms
What is an ordinary next door family today? The new generation of parents are far more diverse and complex than mom + dad + 2 perfect kids. So why do a lot of ads still portray them as such? This is how (not) to address young mothers:
Hacking the Future of Europe
A bunker + 24 EU youngsters + 24 hours + Trendwolves + coffee = A manifesto, a web platform and loads of enthousiasm about the future of Europe. This was the hackathon we organised for The European Youth Conference in Malta:
Youth Trend: Underwebtribes
May 4th is official Star Wars Day, a day to celebrate fandom in all its facets. And there are zillions of different Star Wars groups, clans, armies, legions and clubs spread around the globe, the majority of them founded in recent years by likeminded youngsters. These niche groups are part of a new kind of subcultural tribes, which we dubbed Underwebtribes