Youth attitude research for Infrabel during the COVID-19 situation.Read more +
“We focus on youngsters, because they have a very intuitive, a very quick and easy way to respond to change. Youngsters are the driving force of innovation."
“Trend research allows you to anticipate and initiate, in stead of responding. Trend research takes the continious and accelerated movement of change into account.”
INSIGHTS. Berlin Trend Safari with Vlerick
What makes Berlin one of the best start-up hubs in Europe? Guided by Trendwolves, a group of hundred students of the Vlerick Business School got a glimpse into the future, exploring innovative business concepts, meeting promising entrepreneurs and spotting retail trends.
FRAMILY. Millennials redefine the concept of family.
Did you ever wonder if Gen Y conforms to the norm when they become parents? Do renown Millennial characteristics survive parenthood, or are they tossed away together with the dirty diapers? Well we wondered and instantly decided to write a book on the topic: ‘FRAMILY’.